Louise Asher was first elected to the Victorian Parliament as the Member for Monash Province in the Upper House in 1992. She moved to the Lower House in 1999, winning the seat of Brighton and has been re-elected in 2002, 2006 and 2010.

Louise has both a Bachelor of Arts (Honours) and a Masters of Arts from the University of Melbourne. She has also completed a Diploma of Education and a Bachelor of Economics, both at Monash University.

Prior to entering parliament Louise worked as a Research & Government Affairs Officer for the Victorian Credit Co-Operative Association as well as working as a Senior Policy Advisor for the New South Wales Minister for Health and the New South Wales Attorney-General. 

In 1996, Louise was appointed the Victorian Minister for Small Business and Minister for Tourism. In opposition, Louise has been the Deputy Leader of the Opposition and has held a number of portfolios including Shadow Treasurer, Shadow Minister for Finance, Shadow Minister for Industry & Employment, Shadow Minister for Environment & Climate Change, Shadow Minister for Urban Water and Shadow Minister for Women's Affairs. 

Louise is currently the Deputy Leader of the Liberal Party, as well as the Minister for Innovation, Services & Small Business, the Minister for Tourism & Major Events, and the Minister for Employment & Trade.

Louise Asher lives in the Brighton electorate with her husband Ron.